Best Pratice for Email Marketing

The following are what I view as best practice for email marketing:

• From=Trust, Subject=relevancy, Body=engagement – fail any of these three and your open rate will plummet
• 1 Picture is worth 100 words
• Small targeted campaigns have on average 40% more open rate than big mail outs
• Simple, clean and straight to the point
• Sell the click through and let the website do the talking
• Newsletters should be like the front page of a magazine - sell the website content
• Opt out link on all emails
• Relevant content – don’t send just because you can
• Relevant images to the copy
• Track everything
• Post tracking – ie track your website in direct relation to your newsletters to make sure you are getting good ROI
• Disclaimer on all emails, ether the text or a link
• Subject lines that are relevant to the content of the email

Happy to take on any further comments and/or suggestions around this.