Sunday, April 29, 2007

Top 5 for better email marketing

The best advice is to keep it simple.
An email newsletter should always be like the front page of a Magazine, short simple messages selling the ‘Click’ thorough to your website.
Avoid the temptation to put all your news into the newsletter, in simple you want people to come through to your website, this way they can see more of what you do! You never know once there on your site they may even purchase!!

So here are the top 5:
1 - Keep it short
2 - Let the links do the work
3 - Sell the click through
4 - Subject lines.... yes they are important, give the recipient a reason to open!
5 - BRAND IT. Its easy so why not!!

Contact the team at Calcium for more tips

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